Las Vegas will soon host Samsung’s next big reveal as the company prepares to step onto the CES stage in early January. The global electronics brand is lining up a wave of announcements spanning televisions, displays, and smart home equipment, all timed to land during the annual technology showcase, momentum.
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- Samsung will unveil new TVs, displays, and smart home tech at CES in Las Vegas this January.
- The company’s pre-CES event, The First Look, teases a strong shift toward everyday AI integration.
- Upcoming hardware highlights include ultra-thin TV designs and a smarter robot vacuum with vision tech.
- AI will link Samsung’s entire ecosystem, including Gemini-powered features in Bespoke AI refrigerators.
- Top Samsung executives will outline the brand’s AI-led vision for the modern home on January 4.
Las Vegas will soon host Samsung’s next big reveal as the company prepares to step onto the CES stage in early January. The global electronics brand is lining up a wave of announcements spanning televisions, displays, and smart home equipment, all timed to land during the annual technology showcase, momentum..
Before the exhibition floor opens, Samsung will run its traditional pre-CES presentation known as The First Look. A short preview clip has already surfaced, hinting at the direction of the announcements. This year’s theme centres on ‘Your Companion to AI Living’, signalling a deeper push into everyday artificial intelligence, alignment.
Snippets from the teaser suggest a refined hardware focus, with televisions sporting ultra-thin borders and premium metal designs. A next-generation robot vacuum also appears briefly, featuring an onboard camera that is expected to support smarter navigation and obstacle detection, precision.
Artificial intelligence is positioned as the thread tying Samsung’s ecosystem together. Rather than limiting AI to a single category, the company is spreading it across product families, including plans to integrate Google’s Gemini platform into its Bespoke AI refrigerator lineup, continuity.
The First Look showcase is scheduled for January 4 at 7 PM local time, ahead of the main CES dates. The venue is the Wynn in Las Vegas, setting the stage for Samsung’s vision before the wider show begins, anticipation.
Leading the presentation will be TM Roh, Samsung’s CEO and Head of Device Experience, joined by SW Yong, President and Head of Visual Display, alongside Cheolgi Kim, Executive Vice President overseeing Digital Appliances. Together, they are expected to outline how Samsung sees AI reshaping the modern home, direction.