|Photo courtesy: Flipkart|
Indian company Flipkart, has confirmed its intention to begin the retail of its first-ever Nokia branded smart TV.
Whenever one hears the word "Nokia", the next thing which immediately springs to mind is a "smartphone" or a "feature phone". However that sounds, that's poised to change soon given its no news the smartphone company will be making its entry into the TV market or likely in some way licensing its name to third-party retailers to diversify its brand and extend its presence across different markets. Reports by Gadgets 360 says an Indian company named Flipkart has been granted rights to feature the Nokia brand in its smart TVs.
Flipkart, a major e-commerce retailer in India itself referred to this bold step from Nokia as “a global first for the brand in the TV category,”
Vipul Mehrotra, Flipkart’s VP of Nokia brand partnerships, affirmed in this statement, “Flipkart’s understanding of the needs and behaviors of Indian consumers, and the power of its reach, will help it make Nokia branded smart TVs accessible and affordable.” This doesn't look like a bad strategy from the once most famous feature-phone manufacturer and a probably necessary move for Nokia to remain strong in the technology industry.
The 55-inch Nokia Ultra HD (4K) LED Smart Android TV will contain two 24-watt speakers as part of a sound system from JBL by Harman (a totally different partnership). Flipkart says the TV has an Android-based operating system, though it doesn't actually spotlight Android TV as the OS in question. Also, the smart TV will include a 16:9 display, at a 60Hz refresh rate with support for Dolby Vision and HDR10, along with two USB ports and three HDMI ports.
According to Gadgets 360, the first Nokia-branded TV will be available for purchase from December 10th, and will retail for 41,999 Indian rupees -which is about $589 US.