Samsung is quietly preparing to extend its reach beyond its newly revealed Galaxy XR headset. The company gave a subtle nod to what comes next during its recent showcase — a range of upcoming wearable devices that point directly toward the emerging market for AI-powered eyewear.
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- Samsung is expanding into AI-powered eyewear, collaborating with fashion brands for style and tech integration.
- Gentle Monster targets premium AI glasses, while Warby Parker aims for affordable, mainstream models.
- Samsung and Google’s XR strategy hints at smart glasses with cameras, microphones, and future display tech.
- Early prototypes suggest Samsung’s AI eyewear may rival Meta’s Ray-Ban glasses in both design and functionality.
- Combining tech and trusted fashion brands, Samsung hopes to make AI eyewear culturally accepted and widely adopted.
Samsung is quietly preparing to extend its reach beyond its newly revealed Galaxy XR headset. The company gave a subtle nod to what comes next during its recent showcase — a range of upcoming wearable devices that point directly toward the emerging market for AI-powered eyewear.
The tech giant is already collaborating with fashion-forward names to make these glasses more than just gadgets. Gentle Monster and Warby Parker are officially on board, helping Samsung craft eyewear that merges digital intelligence with mainstream style. The collaboration ties neatly into Samsung’s expanding XR strategy with Google, where both firms are developing a shared foundation for the next generation of mixed reality hardware.
Each partnership has a distinct target audience. Gentle Monster’s involvement is expected to steer the premium side of the project — sleek frames that appeal to high-end users who value aesthetics as much as innovation. Warby Parker, meanwhile, may guide Samsung toward more approachable, wallet-friendly versions, ensuring the tech reaches a broader demographic.
Hints of Google’s deeper involvement first appeared months ago when it unveiled its Android XR ecosystem. During that presentation, Google highlighted AI capabilities such as on-the-fly language translation with live captions, suggesting that some of these tools will make their way into Samsung’s future eyewear line-up.
Samsung’s teaser clip at the event revealed little beyond a few prototype silhouettes. However, industry watchers believe the company will likely begin with lightweight glasses featuring microphones, cameras, and speakers before stepping up to models equipped with built-in displays.
Such a rollout would mirror the trajectory of Meta’s approach to smart glasses. Meta began with its Ray-Ban collaboration before introducing the Ray-Ban Display model, which incorporated visual elements and a neural wristband. Apple is also rumoured to be plotting its own AI eyewear strategy after shelving plans for a lower-cost Vision Pro headset.
Samsung’s decision to partner with recognisable fashion brands may prove crucial. Unlike other wearables, eyewear demands both comfort and cultural acceptance. The success of Meta’s Ray-Ban line has already shown that design credibility can be as important as software features. By blending technology with trusted style names, Samsung and Google seem determined to close the gap with Meta and carve out their own presence in this increasingly competitive field.
If the partnerships succeed, the next wave of AI glasses may finally strike the balance between form, function, and familiarity that could bring extended reality into everyday life — something few brands have managed to achieve so far.